This Myrtle Beach entertainment venue is bringing a whole new experience to the game of golf
There’s a new game in town that takes golf, socializing and fun to another level, and its name is Topgolf. From the outside on the corner of Grissom Parkway and 29th Avenue North, it looks like a giant, three-story golf practice range. But it is so much more. It’s a new generation of entertainment suitable for all age and skill levels, blending modern technology, good food and competitive fun into one package.
“Topgolf is everyone’s game and we are looking forward to serving the best possible experience for our guests here in Myrtle Beach,” says Jeff Kowalski, Director of Operations. “We’re a great fit for the golf capital of the world, but we’re going to bring a lot more.”
National statistics show that the number of first-time golfers on the golf course was up for the fourth consecutive year and reached an all-time high in 2018, thanks in part to Topgolf. Their brand of golf is growing new players and their statistics show that 51 percent of their customers are non-golfers. They gave more than 66,000 lessons last year, with 90 percent being first-time golfers. Hiring a workforce of 350 employees, it is helping our local economy on many levels.
The 55,000-square-foot venue is a combination of areas that include sports bars, a restaurant, banquet rooms, lounges and private hitting areas outfitted with computerized scoring and comfortable seating for a group to hit real golf balls to large, computerized targets in the outlying field. The concept is best explained by CEO and Co-Chairman Erik Anderson when he says “Golf is a 30-minute game with a four-hour walk and social interaction with friends. We’ve just put that together in a different form.”
That different form is designed to accommodate almost any request. A two-hour kid’s birthday party complete with clubs, food and dedicated staff member runs $450. If an idea comes to throw the best party of the year, you can even rent out the entire venue for yourself and a thousand of your closest friends.
Even if you’re skeptical about swinging a golf club, just stop by for a drink on the outside veranda and enjoy the music and view. The computerized, neon-colored targets located in the landing areas add to the festive atmosphere.
The cost for one hour in a private hitting bay and unlimited games for a party of six varies, depending on the time of day and day of the week. The cost is $25 before noon, but goes up to $47 per hour on Fridays and Saturdays after 5 p.m. Clubs are included in the price or you can bring your own.
2850 Robert Grissom Parkway
Hours: 9 a.m.-midnight Sunday through Thursday and 9 a.m.–2 a.m. Friday and Saturday
IMAGES COURTESY OF TOPGOLF