The Simpsons, a cartoon created by Matt Groening, first made its way into the American lexicon as a recurring short feature airing on The Tracey Ullman Show in 1987. The Simpsons soon secured its place in America’s homes and hearts as a groundbreaking, hugely popular 30-minute animated sitcom when the show went primetime in 1989. It holds the honor of being the longest-running sitcom in history. That rowdy, irreverent and satirically very funny family, one we all recognize, has now made its way to Myrtle Beach as Bart, Homer, Lisa, Maggie, Nelson and others star in The Simpsons in 4D attraction.

The motion experience attraction, located at Broadway at the Beach in Myrtle Beach, first opened its Kwik-E-Mart Convenience Store late last year while engineers finished work on the 85-seat theater, which opened in the spring of 2019.

Housed within a recreation of fictional Springfield’s Aztec Theater, the attraction begins with a preshow and free digital photograph with the Simpsons while the ushers prepare you to enter the theater. Serious fans of The Simpsons will appreciate the detail and spirit of the attraction with life-sized versions of nearly all the show’s favorite characters, including Krusty the Clown, Ned Flanders and Nelson, who co-stars in the second of the two short feature films.

Once in the theater auditorium and adorned with 3D glasses, you’ll notice the vivid, bright, animated “curtain” on the large screen as you take your comfortable, oversized seat. Soon the show starts with the first of two five-to-six minute short movies, “The Longest Daycare,” starring Maggie Simpson, originally shown as a theatrical short in 2012 and adapted into 3D. The 4D comes into play through a variety of special effects, starting with subtlety moving seats, wind, misting water, heat, loud sounds, and even bubbles. The second feature is adapted from a 2010 episode and stars Bart and Nelson. The two movies showcase Springfield at its finest and are funny and suitable for all ages, with enough innuendo and clever jokes to keep adults amused.

At the end of the show you’re ushered out through the Kwik-E-Mart gift shop, where you may purchase a variety of Simpsons-related memorabilia and even snacks. The bottom line? For serious Simpsons’ fans, this is a must. But even casual fans, the uninitiated and unfamiliar, or anyone living under a rock for the past 32 years, you too should enjoy this high-tech, creative show with characters voiced by the originals we’ve come to know and love.

The attraction is open seven days a week during regular Broadway at the Beach hours, as of presstime it was 10 a.m.–11 p.m. Ticket prices are $19.99 for adults and $14.99 for kids. Locals with an ID receive a 15 percent discount.