Anita Minervino, is the founder and president of Coastal Pure, a progressive commercial pool-care company that offers CPO Service to commercial /HOA clients on the North Strand. Coastal Pure specializes in cost-effective solutions for pool facilities that are looking for ways to save thousands of dollars—year after year—while enjoying recreational pool water that compares to swimming in bottled mineral water.
“We all want and deserve options for a healthier lifestyle; people are making choices that reduce their exposure to harmful chemicals. Our clients get healthy, sustainable, swimming pool water, that uses a fraction of the chemicals of neighboring pools. The icing on the cake? Coastal Pure’s clients enjoy a 50% savings in annual chemical operating costs. Minervino’s list of clients and a fifteen-year track record is quite impressive.
In an era of heightened environmental consciousness, responsible pool management is about more than just water quality. Coastal Pure offers energy-efficient equipment, innovative filtration systems, and sustainable water management practices.
According to Minervino, what began as a backyard hobby grew into a flourishing business. I wanted clean pool water but didn’t want to swim in a pool full of chemicals. Research lead her to a NASA developed—DHEC compliant—technology that delivers sparkling clean, healthy pool water, while substantially reducing the use of expensive and toxic chemicals. “This was the answer I had been looking for: clean healthy water, using fewer chemicals,” she notes. And so began the business of providing commercial swimming facilities with the day-to-day care of their pools.
Moreover, in addition to beautiful pools, we provide excellent customer service and communication. Quality service ensures that customers have a positive experience which includes responding promptly to customer inquiries and concerns. Maintaining water clarity and hygiene involves a delicate balance of chemicals, filtration systems, and regular maintenance. My technicians are knowledgeable and well-trained. We deliver timely service as promised, often going the extra mile.” Behind the scenes of every well-maintained pool lies the expertise and dedication of a swimming pool management company.
What sets Coastal Pure apart: “That’s easy to answer—I am a female in a predominantly male industry I bring to the table an eye for detail, common sense, an old school work ethic, and lots of resilience.” Currently, Minervino and her team of Certified Pool Operators provide year-round, daily care for 18 North Strand HOA facilities from Barefoot Landing to Calabash.
Coastal Pure
P.O. Box 615
North Myrtle Beach, SC, 29597
CoastalPure.com
