If you opt to brave the crowds on Black Friday, celebrate your bargain-hunting prowess afterward with the annual tree lighting in Market Common’s Valor Park. The complimentary hot chocolate, live entertainment, carriage rides, and a photo with Santa might be just the things to soothe your shop-weary compatriots.

The Market Common, 1150 Farrow Parkway, Myrtle Beach. Friday, 5 p.m. Free. (843) 839-3500, www.marketcommonmb.com