This annual celebration of the season kicks off on the fifth with the City of Conway Christmas Tree Lighting Ceremony. On the 12^th, enjoy living window displays featuring interactive shop windows with live actors. The 12^th and 19^th will also feature carriage rides. The shops will be open until 8 p.m. each Thursday evening and Santa will be available for a photo op with the family.

Downtown Conway. Thursday, 6–8 p.m. Free. (843) 248-6260, conwayalive.com