Thousands of Jeepers from along the east coast, as well as Grand Strand residents, will cruise into the heart of Myrtle Beach for the inaugural year of this festival. Brought to you by Native Sons, who also put on the yearly Salt Games, this three-day event will include car shows, raffles, obstacle courses, lots of national and local vendors, food trucks, entertainment and more. Visit the website for a full list of events.

Site of old Myrtle Square Mall, 2501 N. Kings Highway. Friday, 9 a.m.–5:30 p.m. Visit website for registration info. (843) 448-0585, mbjeepjam.com