Conway ready to host Christmas Parade

December 2023
Written By: 
Angela Robertson
Photographs by: 
courtesy of Conway Chamber of Commerce

The Conway Christmas Parade, Horry County’s largest, is set to take place Saturday, December 9, beginning at 10 a.m.

Sponsored by the Chamber of Commerce and the City of Conway, this decades-old event (always held the second Saturday in December) has grown exponentially, and frequently sees between 18,000 and 20,000 spectators lined up along the parade route, according to Kelly James, executive vice president for the Conway Chamber.

Participants in the parade itself numbered more than 140 in 2022, she said.

The floats and vehicles in the parade are always decked out in festive holiday colors and attire, bringing a convivial spirit to the entire procession.

Area businesses are involved with their own floats, along with police and fire departments. Schools also participate, with local marching bands, Junior ROTC and nonprofits. 

“The Shriners are always a bit hit!” James notes.

The Chamber was fielding calls from people hoping to be part of the parade as early as September.
“This is a great kick-off to the holiday season,” she says. “And of course, our special guest Santa travels all the way down from the North Pole for this!”

The parade route normally goes down Main Street from 16th Avenue, turns down Third Avenue, then down Laurel Street and 4th Avenue, ending at the intersection of 4th and Powell. 

The route is subject to change.

Conway Christmas Parade
Free for spectators
Saturday, December 9
(843) 248-2273