Breaking Ground

October 2014
Written By: 
Photographs by: 
Anna Lauren Meeks
The Rivoli Theatre gets a makeover for a great cause
The former Rivoli Theatre, built in the late 1950s, has been an iconic Myrtle Beach spot for decades. As a favorite hangout for teens through the early ’80s, the building is now ready to step into its new role: housing the nonprofit organization Ground Zero.

Ground Zero is a faith-based organization with a unique goal. They aim to “impact and influence teenagers’ lives during culturally relevant, entertaining, and worshipful events in order to establish authentic relationships with one another, with Christian adults and mentors, and ultimately, with God through Jesus Christ.”

President and founder Scott Payseur (pictured above right) has found an impressive backdrop for his organization in the Rivoli. Originally slated to open in 2013, volunteers and vendors lent time and supplies, working Saturdays to get the building ready. After being set back a bit due to additional renovations and HVAC issues, Ground Zero is now ready to open its doors to area and visiting youth.

The renovations have transformed the Rivoli into a haven for teens, featuring a cutting-edge concert venue, retro game room, ’50s-style café, a coffee shop and much more. Programming will offer regular weekend outreach events featuring nationally known Christian speakers and artists. The coffee shop will be open daily to the public.

The ribbon cutting and coffee shop grand opening will take place on October 14, followed by a set of great concerts and events. Guests for 2014 will include Royal Taylor, Fire Flight, skateboarder Tim Byrne, Finding Favor, Guy Dowd and many more. The group will also rent out the venue space for events.