The area’s largest holiday parade begins at 10 a.m., with everything you’d expect from a traditional festive procession—floats and vehicle galore, all bedecked in holiday finery, marching bands, Junior ROTC, Shriners, and of course, Santa and Mrs Claus! Sponsored annually by the Conway Chamber of Commerce in conjunction with the City of Conway, this decades-old event draws upwards of 18-20,000 spectators, so come on out, see everybody, and get fully immersed in the Christmas spirit. There will once again be cash prizes to be awarded for best float entries. Santa’s secret judges will determine winners and award cash prizes as follows: 1st Place – $1,000; 2nd Place – $500; 3rd Place – $250. Downtown Conway; Saturday, 10 a.m. Free. (843) 248-227, www.conwaychamber.org